Last Updated: February 2026
TL;DR: Frase has evolved from a simple content optimization tool into a full-stack SEO and GEO (Generative Engine Optimization) platform. At $39/month for Starter, it’s competitively priced—and it’s one of the few tools that tracks your visibility in AI search engines like ChatGPT and Perplexity. Best for: content teams wanting an all-in-one solution. Skip if: you only need basic keyword research or already have a complete SEO stack.
Quick Verdict
| Category | Rating | Notes |
|---|---|---|
| Content Optimization | ⭐⭐⭐⭐⭐ | Real-time SEO scoring with comprehensive SERP analysis |
| AI Writing | ⭐⭐⭐⭐ | Solid AI content generation with brand voice |
| GEO (AI Search Tracking) | ⭐⭐⭐⭐⭐ | Industry-first: tracks citations across 8 AI platforms |
| Research Tools | ⭐⭐⭐⭐⭐ | SERP analysis, competitor breakdown, question research |
| Ease of Use | ⭐⭐⭐⭐⭐ | Intuitive interface, minimal learning curve |
| Value for Money | ⭐⭐⭐⭐⭐ | All-in-one platform replaces multiple subscriptions |
| Integrations | ⭐⭐⭐⭐ | WordPress, Webflow, Google Docs, GSC |
| Customer Support | ⭐⭐⭐⭐ | Good documentation, responsive team |
| Overall | ⭐⭐⭐⭐½ | 4.6/5 — Best all-in-one SEO + GEO platform for 2026 |
Bottom Line: Frase has positioned itself as THE platform for the new era of search—where you need to rank on Google AND get cited by AI assistants. The combination of traditional SEO optimization plus AI visibility tracking makes it uniquely valuable. At $39/month for Starter, it’s also one of the more affordable comprehensive solutions.
Table of Contents
What Is Frase?
Frase is an AI-powered SEO and content intelligence platform that helps you research, create, optimize, and publish content that ranks on Google—and now, gets cited by AI search engines like ChatGPT, Perplexity, and Claude.
Here’s what makes Frase different in 2026: while competitors focus solely on Google rankings, Frase has evolved to address a massive shift in how people find information. More users are turning to AI assistants for answers. If your content isn’t being cited by these AI systems, you’re missing a growing chunk of traffic.
Frase calls this GEO (Generative Engine Optimization)—and they’re one of the first platforms to offer comprehensive tracking and optimization for AI search visibility.
The platform consolidates what used to require 5+ tools:
- Research (replaces parts of SEMrush/Ahrefs)
- Writing (replaces Jasper/Copy.ai for SEO content)
- Optimization (replaces Surfer SEO/Clearscope)
- Content repurposing (replaces manual social media creation)
- Publishing (direct CMS integration)
What Frase Includes:
- Frase AI Agent — Your strategic copilot that executes research, writing, and optimization
- 80+ AI Tools — Specialized tools for every content task
- SEO + GEO Optimization — Optimize for Google AND AI search engines
- AI Search Visibility Tracking — Monitor citations across ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, DeepSeek, and Google AI
- SERP Research & Analysis — Deep competitor insights
- Content Editor — Real-time optimization scoring
- Content Opportunities — Fix/Boost/Fill framework for existing content
- Internal Linking Suggestions — Smart link recommendations
- Content Atomization — Turn one article into social posts, newsletters, carousels
- Programmatic SEO — Generate 1,000+ pages from structured data
- Direct Publishing — WordPress, Webflow, Sanity integration
- Brand Voice Profiles — Consistent AI output across your team
What Sets Frase Apart:
Who Is Frase Best For?
✅ Perfect Fit For:
Content Teams Tired of Tool Sprawl
If you’re currently juggling SEMrush for research, Jasper for writing, Surfer for optimization, and Canva for social—Frase replaces most of that stack. One platform, one invoice, one workflow.
Forward-Thinking SEO Professionals
AI search is growing rapidly. If you want to stay ahead of the curve by optimizing for both Google and AI citations, Frase is currently the best option. This isn’t hype—AI-driven answers are cannibalizing traditional search results.
Agencies Managing Multiple Clients
The Professional plan ($103/mo) includes 5 domains monitored, 3 team seats, and 40 AI-optimized articles monthly. The Scale plan ($239/mo) expands to 10 domains and 100 articles—perfect for agencies.
Content Marketers Publishing Regularly
If you’re producing 10+ articles monthly, Frase’s workflow automation saves hours. The Agent handles the tedious research and outline creation so you can focus on strategic decisions.
Small Teams Without Big Budgets
At $39/month for Starter, you get research, writing, optimization, and basic AI tracking. That’s cheaper than Surfer SEO alone ($99/mo) and includes more functionality.
Programmatic SEO Projects
Need to generate hundreds of location pages, comparison pages, or product listings? Frase’s programmatic SEO feature handles this at enterprise scale from your structured data.
❌ Not Ideal For:
Teams That Only Need Backlink Analysis
Frase doesn’t do backlinks. If that’s your primary need, stick with Ahrefs or Moz.
Technical SEO Auditing
Frase audits content, not technical site health. For crawling, Core Web Vitals, and technical issues, you need Screaming Frog, Sitebulb, or SEMrush.
People Who Only Write Occasionally
If you publish 1-2 articles per month, the subscription may not pay for itself. Consider pay-per-use alternatives or use the 7-day free trial strategically.
Large Enterprises Needing Complex Workflows
Very large teams with complex approval workflows might find Frase’s governance features limiting. The Enterprise plan adds more, but evaluate carefully.
Key Features Breakdown
1. Frase AI Agent — Your Strategic Copilot
The AI Agent is Frase’s flagship feature in 2026. Instead of clicking through multiple tools, you tell the Agent what you need in natural language:
- “Analyze my competitors for ‘SEO software’ and create an outline.”
- “Find content gaps on my site about cloud storage.”
- “Write a 2,000-word article about best CRM software.”
The Agent then executes the entire workflow—SERP analysis, competitor breakdown, question research, outline generation—and delivers a comprehensive brief in about 30 seconds.
Why This Matters:
Traditional SEO tools require you to understand the workflow. With the Agent, you describe the outcome you want, and it handles the process. This lowers the barrier for non-SEO team members to produce optimized content.
2. AI Search Visibility Tracking (GEO)
This is Frase’s most forward-looking feature. The platform tracks your visibility across 8 AI search platforms:
- ChatGPT
- Perplexity
- Claude
- Gemini
- Grok
- Copilot
- DeepSeek
- Google AI
What You Can Track:
- How often your brand is cited in AI answers
- Which competitors are being recommended instead
- Citation trends over time (30 days to 24 months depending on plan)
- AI crawler activity on your site
- Alerts when you lose citations to competitors
Why This Matters:
AI assistants are increasingly how people get information. A growing percentage of “search” never hits Google. If ChatGPT recommends your competitor when someone asks “best CRM software,” you’ve lost that lead forever—and you wouldn’t even know it without tracking.
3. Content Editor with Real-Time Optimization
The content editor provides real-time SEO scoring as you write:
- SEO Score — How well-optimized is this content vs. competitors?
- Topic Suggestions — NLP-identified terms you should include
- Keyword Density — Are you over or under-using key terms?
- Heading Structure — Recommendations for H2s, H3s
- Word Count Targets — Based on what’s ranking
- Readability Metrics — Ensure content is accessible
The editor integrates with Google Docs if you prefer writing there, with real-time optimization synced back to Frase.
4. SERP Research & Competitor Analysis
Before writing, Frase analyzes the top-ranking pages for your target keyword:
- Top 10 SERP Breakdown — What are competitors covering?
- Content Gaps — Topics they missed that you can cover
- Question Research — What questions are people asking? (Great for FAQs)
- Heading Analysis — How do competitors structure their content?
- Average Word Count — How long should your content be?
This research happens in seconds, not hours. The Agent can execute a full competitive analysis while you’re still opening your first competitor tab.
5. Content Opportunities (Fix/Boost/Fill Framework)
For existing published content, Frase’s Content Opportunities feature identifies:
- Fix — Pages that are declining and need updates
- Boost — Pages ranking 4-20 that could break into top 3 with optimization
- Fill — Content gaps where you have no coverage
This prioritizes your optimization efforts on the highest-ROI pages rather than guessing which content to update.
6. Content Atomization
One of Frase’s most time-saving features. After writing an article, Frase can automatically generate:
- LinkedIn carousels — Key points as visual slides
- Twitter/X threads — Article broken into tweet-sized insights
- Newsletter sections — Repurposed for email content
- Instagram posts — Visual summaries with captions
This multiplies the ROI of every piece of content without manual repurposing work.
7. Programmatic SEO
For sites needing large-scale content generation, Frase can create hundreds or thousands of pages from structured data:
- Location pages — “Best [service] in [city]” at scale
- Comparison pages — “[Product A] vs [Product B]” matrices
- Directory listings — Product or service directories
- Product variations — E-commerce category pages
The content isn’t thin spam—Frase generates unique, substantive content for each page based on your templates and data inputs.
8. Internal Linking Suggestions
As you write, Frase suggests internal links to your existing content. The Scale plan includes auto internal linking—the system automatically adds relevant internal links as you publish.
Good internal linking is critical for SEO but tedious to do manually. This automation saves significant time.
9. Direct Publishing
Frase connects directly to your CMS:
- WordPress — One-click publishing
- Webflow — Direct integration
- Sanity — For headless CMS setups
- Google Docs — Export with formatting preserved
No copy-paste formatting nightmares.
Frase Pricing 2026
Frase offers four plans, with significant savings on annual billing:
Starter — $39/month (billed annually)
$45/month if billed monthly
- 1 user seat
- 1 domain monitored
- 10 AI-optimized articles/month
- 50 audit pages/month
- AI Search Visibility (2 platforms)
- Basic SEO research
- 25 AI prompts/month
- 3 months historical data
Best For: Individual bloggers, freelance writers, small sites
Professional — $103/month (billed annually)
$129/month if billed monthly
- 3 seats included (+$29/seat for more)
- 5 domains monitored
- 40 AI-optimized articles/month
- 250 audit pages/month
- AI Search Visibility (3 platforms)
- Content calendar
- Internal linking suggestions
- 100 AI prompts/month
- 12 months historical data
Best For: Growing content teams, small agencies, serious bloggers
Scale — $239/month (billed annually)
$299/month if billed monthly
- 5 seats included (+$29/seat for more)
- 10 domains monitored
- 100 AI-optimized articles/month
- 1,000 audit pages/month
- AI Search Visibility (5 platforms)
- Auto internal linking
- Omni-channel atomization
- AI diagrams & infographics
- 350 AI prompts/month
- 24 months historical data
Best For: Agencies, large content teams, enterprise sites
Enterprise — Custom Pricing
- Custom seats and limits
- Custom domains
- AI Search Visibility (8 platforms)
- SSO/SAML authentication
- API access
- White-label reports
- Branded client portal
- Dedicated account manager
Best For: Large organizations with custom needs
Flexible Add-Ons
| Add-On | Price | Notes |
|---|---|---|
| Additional seats | $29/seat/month | Available on Professional & Scale |
| Extra articles | $5/article (Pro), $4/article (Scale) | Pay-as-you-go |
| Extra audit pages | $0.50/page (Pro), $0.40/page (Scale) | Pay-as-you-go |
| Extra AI prompts | $0.25/prompt (Pro), $0.20/prompt (Scale) | Pay-as-you-go |
| API access | Contact sales | Enterprise only |
Value Analysis
Compared to running separate tools:
| Tool | Monthly Cost |
|---|---|
| Surfer SEO (Essential) | $99 |
| Jasper (Creator) | $39 |
| Clearscope | $170 |
| Frase Professional | $103 |
Frase Professional gives you research, writing, AND optimization for less than Clearscope alone—plus AI visibility tracking that none of the others offer.
Pros and Cons
✅ Pros
1. True All-in-One Platform
Research, write, optimize, repurpose, and publish without leaving Frase. This consolidation alone can save $200+/month on separate tools.
2. AI Search Visibility Tracking (Industry First)
No other major SEO tool tracks your citations across ChatGPT, Perplexity, Claude, and other AI assistants. This is the future of search, and Frase is ahead of the curve.
3. Intuitive Interface
Despite having 80+ features, Frase is remarkably easy to use. The AI Agent handles complexity—you just describe what you want.
4. Competitive Pricing
$39/month for Starter undercuts most competitors while offering more functionality. The value per dollar is excellent.
5. Content Atomization Saves Hours
Automatically turning articles into social content multiplies your content ROI without extra work.
6. Programmatic SEO at Scale
The ability to generate hundreds of unique pages from data opens opportunities that would be impossibly time-consuming manually.
7. Strong SERP Research
Competitor analysis is comprehensive and fast. The Agent can deliver a complete brief in 30 seconds.
8. 7-Day Free Trial (No Credit Card)
You can properly evaluate Frase before committing, without risking charges.
❌ Cons
1. No Backlink Features
If backlink analysis is important to you, you’ll still need Ahrefs, Moz, or SEMrush. Frase is content-focused.
2. No Technical SEO Auditing
Site crawling, Core Web Vitals, technical issues—Frase doesn’t cover these. You’ll need separate tools for technical SEO.
3. AI Content Still Needs Editing
Like all AI writing tools, Frase’s output requires human review. It’s a strong first draft, not publish-ready content.
4. Learning Curve for Advanced Features
While basic use is intuitive, features like programmatic SEO and content governance take time to master.
5. Article Limits Can Feel Restrictive
10 articles/month on Starter may not be enough for active publishers. You’ll either upgrade or pay overages.
6. Newer Platform = Less Mature Ecosystem
Frase’s integrations and third-party support aren’t as extensive as older tools like SEMrush.
Frase vs Surfer SEO vs Clearscope {#frase-vs-competitors}
How does Frase compare to the two biggest content optimization competitors?
| Feature | Frase | Surfer SEO | Clearscope |
|---|---|---|---|
| Starting Price | $39/mo | $99/mo | $170/mo |
| Content Optimization | ✅ Real-time scoring | ✅ Industry-leading | ✅ Excellent |
| AI Writing Built-In | ✅ 80+ AI tools | ✅ Surfer AI | ❌ No built-in AI |
| AI Search Tracking (GEO) | ✅ 8 platforms | ❌ No | ❌ No |
| SERP Research | ✅ Comprehensive | ✅ Strong | ✅ Good |
| Content Atomization | ✅ Auto repurposing | ❌ No | ❌ No |
| Programmatic SEO | ✅ At scale | ❌ No | ❌ No |
| Internal Linking | ✅ Auto-linking (Scale) | ❌ Manual | ❌ No |
| Direct Publishing | ✅ WordPress, Webflow | ✅ WordPress | ❌ No |
| Team Features | ✅ Seats, brand voice | ✅ Teams | ✅ Teams |
| Free Trial | 7 days, no card | 7-day guarantee | ❌ Demo only |
Quick Comparison:
Choose Frase if:
You want an all-in-one solution, care about AI search visibility, need content atomization, or want the best value per dollar.
Choose Surfer SEO if:
You only need content optimization (already have other tools), want the most mature optimization algorithm, or need NLP-heavy analysis.
Choose Clearscope if:
You’re enterprise-focused, want the cleanest optimization interface, or prioritize simplicity over features.
Real User Experiences
What Users Love:
“Frase is always a constant”
“We’re a small company and constantly reviewing which tools we pay for, but Frase is always a constant. It saves us time, it makes our content more competitive, and it’s one of the few tools we recommend every client invest in.”
— Red 11 Media (Agency)
“Our costs are lower, our output is much higher”
“Now, someone with average experience can use the tool to create great content. Our costs are lower, our output is much higher, and we’re able to plan for more content each month.”
— John Demetrius, Content Lead at PTSMC
“Easy to use and gives you everything you need”
“Frase is easy to use and gives you everything you need to create excellent content. I love how easy it is to research competitors, find reference sources for blogs, and create outlines and briefs.”
— Chris F., G2 Verified Reviewer
Common Criticisms:
AI content quality varies
Some users report AI-generated content needs significant editing. This is consistent across all AI writing tools—treat outputs as drafts, not final copy.
Article limits feel restrictive
The 10 articles/month on Starter forces upgrades faster than some users expect. Consider your publishing volume before choosing a plan.
Missing some advanced SEO features
Power users note the lack of rank tracking, backlink analysis, and technical auditing. Frase is content-focused by design.
Aggregate Ratings:
| Platform | Rating | Reviews |
|---|---|---|
| G2 | 4.8/5 | 500+ reviews |
| Capterra | 4.8/5 | 300+ reviews |
| TrustRadius | 4.7/5 | 100+ reviews |
Frase consistently rates among the highest in the SEO content tools category.
Is Frase Worth It?
The Value Calculation
Scenario 1: You’re using multiple tools
| Current Stack | Monthly Cost |
|---|---|
| SEMrush (basic research) | $139 |
| Jasper (AI writing) | $39 |
| Surfer SEO (optimization) | $99 |
| Manual social repurposing | Hours of time |
| Total | $277+/month |
| Frase Professional | $103/month |
|---|
Savings: $174/month + time saved on content repurposing
Scenario 2: You’re starting fresh
If you’re building a content operation from scratch, Frase at $39-103/month gives you research, writing, optimization, and AI visibility tracking in one subscription. That’s exceptional value compared to piecing together alternatives.
Scenario 3: You need AI search visibility
If tracking your brand’s presence in ChatGPT, Perplexity, and other AI assistants matters to your strategy, Frase is currently the only mainstream option. This alone may justify the subscription if AI search is relevant to your audience.
When Frase Pays for Itself:
- Publishing 4+ optimized articles monthly (Starter)
- Managing content for 3+ domains (Professional)
- Spending 5+ hours weekly on content research
- Caring about AI search visibility trends
- Currently paying for 2+ content/SEO tools
When Frase Might NOT Be Worth It:
- Publishing only 1-2 articles monthly
- Needing primarily backlink or technical SEO tools
- Already invested in a comprehensive SEO suite you’re happy with
- Very tight budget (consider free alternatives first)
FAQs
Is Frase better than Surfer SEO?
It depends on your needs. Frase is better if you want an all-in-one platform with AI writing, content atomization, and AI search tracking. Surfer SEO is better if you only need content optimization and want the most mature algorithm. Frase is also more affordable ($39 vs $99 starting price).
Does Frase work for non-English content?
Frase supports multiple languages, though English is the most robust. SERP research and optimization work well in major European languages. AI writing quality varies by language—test with the free trial for your specific language.
Can Frase replace SEMrush or Ahrefs?
Partially. Frase can replace the content research and keyword elements of these tools. However, Frase doesn’t include backlink analysis, rank tracking, or technical SEO auditing. Most users pair Frase with a tool like Ahrefs for backlinks.
How accurate is the AI Search Visibility tracking?
Frase queries AI platforms to determine citation patterns. Accuracy depends on how AI assistants respond to queries in your niche. It’s the best available tool for this purpose, though AI responses can vary. Treat it as directional data rather than precise metrics.
Is Frase AI content detectable?
Like all AI writing tools, Frase’s AI output can potentially be detected by AI detection tools. For best results, use AI-generated content as a starting draft and add your expertise, examples, and voice. Frase includes a “Humanizer” feature to help content sound more natural.
Can I try Frase before paying?
Yes. Frase offers a 7-day free trial with no credit card required. You also get a 7-day money-back guarantee after subscribing.
What integrations does Frase support?
Direct integrations include WordPress, Webflow, Sanity, Google Docs, and Google Search Console. Enterprise plans add API access for custom integrations.
How many users can access one account?
Starter includes 1 seat. Professional includes 3 seats (+$29/seat for more). Scale includes 5 seats (+$29/seat). Enterprise is custom.
Does Frase offer annual discounts?
Yes. Annual billing saves 20-25% across all plans (e.g., $39/mo annual vs $45/mo monthly for Starter).
Final Recommendation
Frase has evolved into the most complete content platform for 2026’s search landscape.
Here’s the reality: search is fragmenting. Google is still dominant, but AI assistants are capturing an increasing share of informational queries. Tools that only optimize for Google are leaving visibility on the table.
Frase is the only major platform addressing both traditional SEO AND AI search optimization. The GEO tracking alone makes it worth serious consideration for any brand concerned about AI visibility.
Add in the all-in-one workflow (research → write → optimize → repurpose → publish), competitive pricing, and strong user ratings, and Frase makes a compelling case as your primary content platform.
My Recommendation:
If you’re publishing 10+ articles monthly → Get Professional ($103/mo). The 40 articles, 3 seats, and 5 domains make it the sweet spot for growing teams.
If you’re a solo creator or freelancer → Start with Starter ($39/mo). It’s enough to properly evaluate the platform and produce solid optimized content.
If you’re an agency → Evaluate Scale ($239/mo). The 10 domains, 100 articles, and white-label potential fits agency workflows.
If you’re unsure → Use the 7-day free trial. No credit card, full access, zero risk.
Final Score: 4.6/5
Frase loses half a point for lacking backlink and technical SEO features, but that’s by design—it’s a content platform, not an all-in-one SEO suite. For what it does (research, writing, optimization, GEO), it’s among the best available.
The bottom line: If AI search matters to your future (and it should), Frase is the tool to watch. They’re ahead of the curve, and the platform execution is excellent.
This review reflects Frase’s features and pricing as of February 2026. We may earn a commission if you purchase through our links, at no extra cost to you. This doesn’t affect our editorial independence—we only recommend tools we’ve tested and believe in.
